Marlton, N.J. and Washington, D.C. – March 15, 2010: NARM, the music business association, and the Recording Industry Association of America (RIAA) today announce a design contest to renew and refresh the “Give The Gift Of Music” logo and slogan.
The music industry has long encouraged the sale of music via the “Give the Gift of Music” promotional program, symbolized by a logo and slogan that communicated the simple, yet effective message to consumers that music is a particular means of personal expression, thoughtfulness and consideration when given as a gift to a friend or a loved one.
Now, NARM and the RIAA are inviting companies and individuals to participate in the process of giving the music-gifting promotional program a fresh look and feel by submitting designs for a new logo – or even a new slogan, if the individual so chooses.
“Consumer studies consistently underscore the fact that people love to give and receive music as a gift,” said Jim Donio, NARM President. “With this contest, we are seeking the help of creative minds in the music industry and the music-loving community to help us communicate and promote the fact that consumers can give the gift of music in so many more ways than ever via physical, online and mobile options.”
“What’s especially exciting about the modern marketplace is the breadth of ways that fans can listen to and purchase music,” said Mitch Bainwol, Chairman and CEO, RIAA. “That extensive range of services, sites and physical products also means there are numerous new ways to expose friends and family to one’s favorite songs by giving the gift of music. This contest will help us better promote and tap into the extraordinary potential of gifting music.”
The deadline for entering the contest is Friday, April 9. The prize will be $2,500, and the winning slogan and logo will be announced at the 2010 NARM Convention, which will be May 15-17 at the Chicago Hilton. Entry form and complete rules may be viewed at this link: http://www.narm.com/give-the-gift-of-music/
Marla Cimini Cara Duckworth or Liz Kennedy
firstname.lastname@example.org email@example.com or firstname.lastname@example.org
The Recording Industry Association of America (RIAA) is the trade organization that supports and promotes the creative and financial vitality of the major music companies. Its members are the music labels that comprise the most vibrant record industry in the world. RIAA® members create, manufacture and/or distribute approximately 85% of all legitimate recorded music produced and sold in the United States.
In support of this mission, the RIAA works to protect the intellectual property and First Amendment rights of artists and music labels; conduct consumer, industry and technical research; and monitor and review state and federal laws, regulations and policies. The RIAA® also certifies Gold®, Platinum®, Multi- Platinum™ and Diamond sales awards as well as Los Premios De Oro y Platino™, an award celebrating Latin music sales.
Contact: Jonathan Lamy Follow @LamyJ Cara Duckworth Follow @TweetCDuck Liz Kennedy Follow @LizSKennedy 202/775-0101